Apps for pubs vs QR codes
Are you tossing up apps for pubs vs QR codes? It can be a tricky decision at first glance. QR codes seem to be everywhere at the moment, and people have become very comfortable with using them. They offer amazing ease and convenience, and can provide a customer with an online menu in no time.
Meanwhile, apps for pubs can be highly unique and specialised for those venues that have specific requirements. Apps offer their own little ecosystem that can entice some customers, but put others off.
We’re looking at the pros and cons of apps for pubs vs QR code ordering systems, to help you decipher the best option for your venue.
Apps for pubs vs QR codes: which is better?
On the one hand apps for pubs like Wetherspoons, Greene King and Slug And Lettuce have been very successful. These bigger groups often have the budget to create their own apps that can help people order food and drink in any of their pubs across the country.
However, for smaller venues and independent pubs, bars and restaurants, building their own app is totally out of reach. Not only do they not have the budget for it, but between track and trace QR codes, vaccine passport QR codes and all the other apps on everyone’s phones, most people don’t want the hassle of downloading yet another app.
That’s where a web-app mobile ordering system comes in that uses QR codes to bring up a digital menu. It’s a great option for venues who don’t want to look into a downloadable pub app, but are ready to start capitalising on the ease of mobile ordering.
Pros and cons of apps for pubs
Many pubs choose to create their very own app to provide mobile ordering to their customers. For a customer to regularly visit the same venues, or chain of pubs, an app can be useful. However, for many customers apps can be a hassle to download. Here’s the pros and cons of apps for pubs.
The Pros of using custom built apps for pubs are:
- If you’re a big conglomerate like a Greene King or Wetherspoons, one app will be able to cover many venues
- Whatever you want on the app (within your budget) will be available
- You have full control and can tailor the app to your needs
The Cons of using custom built apps for pubs are:
- Difficult to download and use for the customer
- Take up space on a customer’s phone that they may not want to use
- Require internet connection to download
- Might not work on different phones, or be available to every customer
- Take longer to download and operate
- Are very costly for the venue to create
- ROI is often lower as the app build and management costs are so high
Pros and cons of QR codes
One thing is for sure - mobile ordering using QR codes is here to stay. After it’s success during the COVID-19 restrictions, many venues are keeping mobile ordering as a long term solution.
The Pros of using QR codes are:
- Quick and easy to use for the customer
- Offers all the features of an app like mobile ordering, menu updates, marketing options and much more
- You can measure their effectiveness easily
- They are inexpensive vs an app
- The ROI is huge, as most people order on average 30% more via a QR code system like Yoello
- There is less room for human error as the customer doesn’t need to search and download an app, they just scan the QR code
The Cons of using QR codes
- Unlike creating your own app, you aren’t able to build something completely unique - however the UI on a web-app like Yoello has been expertly tried and tested for the best customer ordering experience
Yoello for multiple venues
A major pro of apps for pubs is that multiple venues can use the same app. But what if a mobile ordering system could offer multiple venues set up? Surely that would be the best option?
Well, we think so. With Yoello, venues can have multiple vendors or locations all operating under one system and accessible via a single QR code. This makes it easier to manage as a merchant, and ensures brand consistency across all venues.