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Mass Gatherings And Events Are Back In The UK (!)

UK Hospitality

We’re delighted to announce that mass gathering events are back in the UK and have so far been running successfully. Though many doubted the ability of venues and event organisers to keep people safe and remain socially distanced, it looks as though two major events in Liverpool and Cardiff this month have proved successful.


Yoello have been lucky enough to work with the organisers and venues throwing some of these events, and have become part of history as the mobile ordering solution helping to reopen the UK hospitality scene after COVID-19.


We’re taking a look at how these events have been going, and whether they are set to continue.



Yoello Powers Wales’ Largest Event Since March 2020



Some of the UK’s most exciting large events have been held in Cardiff. In fact, Wales' first large event since March 2020 was held in Cardiff Castle for Eid, in which around 500 people attended. The Eid prayer was organised by the Muslim Council of Wales to provide a safe outdoor religious event as Wales comes out of lockdown.


The event was free to attend, however attendees had to provide a negative lateral flow test taken at home a week prior to attending as well as a negative rapid test within 24 hours of the event. This is a trend that we are likely to see continue as more and more mass gathering events take place. COVID-19 tests are almost a prerequisite to these kinds of large scale events in order to stop the spread.


Yoello was the exclusive partner for the event, allowing people to remain socially distanced on their prayer mats as people ordered food through the Yoello Order & Pay platform.


Live Music Festival Powered By Yoello

Another major event that Yoello was proud to be a part of in May was the Tafwyl 2021 music festival. The event, held in Cardiff Castle, was home to a large outdoor gig as part of the Welsh Government’s coronavirus pilot scheme. 


The festival was the first time that live music was performed to an audience in Wales since March 2020, and provided a Welsh arts and culture festival showcasing Welsh language artists and musicians including Ani Glass, Eädyth and Geraint Jarman. 


Similarly to other large scale events, those selected to attend had to stick to social distancing rules and attendees had to show proof of a negative PCR test up to five days before the event and a negative rapid lateral flow device test 24 hours before the event in order to get in.


On-site individuals could order food and drink via the Yoello Order & Pay platform where food and beverages were delivered directly to their table from favourite Cardiff vendors such as The Grazing Shed.


Results Across The Country Have Been Very Positive 


These government run events have been a roaring success, with relatively low COVID-19 positive results following the mass gatherings that have occurred this month. Of the 58,000 people who attended pilot events, only 15 people have tested positive so far according to The Telegraph [21 May 2021].


Other gatherings that have gone on in May include the BRIT Awards, concerts, a rave in Liverpool and the FA Cup final and semi-final. While these events have faced backlash, studies show that attending a mass gathering event is no more risky than going shopping, with the risk of transmission being much the same. 


The Sunday Times article goes on to suggest that “the results will boost hopes that the end of restrictions can go ahead as planned on June 21 despite the spread of the Indian variant”.


With promising results for mass gathering events that have occurred in May 2021, venues and event businesses are planning ahead for more events to come as the UK plans to reopen in June. 


Yoello is thrilled to be providing support to businesses in this incredibly exciting time. To learn more about what we do head to our about page, or get in touch today!

May 26, 2021

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