How to create an amazing guest experience in your venue
How to create an amazing guest experience in your venue
Everyone wants their venue to be the best. They want to be the place people constantly rave about, because why strive for anything short of excellence?
But if you want your venue to succeed, you need to do everything in your power to prioritise your customers. If you’re ready to increase customer loyalty and become well known for your fantastic service, you’ve come to the right place.
Here are some tips that’ll set you apart from your competitors and help you provide an amazing experience for your guests.
Top tips to create the best guest experience possible
1 - Empower your employees to be the best they can be
The customer experience starts and ends with how well customers are being treated by staff, making it imperative to instil your team members with a customer-centric approach. Your employees are the face of your venue. If your staff are hasty or rude, this image will unfortunately attach itself to your business.
To help your venue run smoothly, come up with a solid training program for your employees. Make sure they understand the values of your venue and the meaning of high-quality service. And the training shouldn't stop there. Training should be constant, evolving with your employees as they grow into their roles. Host frequent meetings, training sessions and team building events, as there’s always room to grow, no matter how senior your staff members may be.
Building a strong team will ensure that your guests receive the best service, which will increase customer satisfaction.
2 - Use technology to cut down on wait times
Customers really don’t like to wait. In fact, studies show that wait times bear a huge impact on customer satisfaction and loyalty.
Luckily, with Yoello’s Order at Table technology, there’s no need for customers to wait around. As soon as they’re seated, customers can order and pay straight away without having to wait on staff. This allows food and drinks to arrive faster, making for a seamless experience. In fact, it’s been found that Yoello saves approximately 15 minutes per customer, which is especially great for time-poor patrons.
As we know, happy customers become loyal customers, so implementing technology into your venue is a great way to build your reputation and enhance the experience of your guests.
3 - Create a positive workplace for staff members
Having a great team doesn’t end with training.
It’s also about creating a positive and uplifting work environment where people are constantly inspired to be their best. Make sure you’re motivating your team and working with them, rather than instilling fear and working against them.
It’s very easy to tell when someone’s fed up with their job. We’ve all seen those staff members who ooze discontent when they’re serving customers. These employees can damage the image of your business, so it’s important to keep morale high by creating a space where people enjoy their jobs. Collaborative and fun working environments always breed the best staff, so make sure you’re supporting your team and giving them the space to grow. This positivity will rub off on customers, enhancing their experience.
4 - Maintain a clean venue
Especially post-pandemic, there’s an increased demand for cleanliness at venues. In fact, in a recent survey, over 77% of respondents claimed that they wouldn’t visit a venue with poor cleaning protocols.
Even if you have the best offerings in your area, if your venue isn’t highly sanitary, customers will be turned off. Cleanliness gives the illusion of professionalism, so prioritising housekeeping will vastly improve the experience of your customers.
5 - Provide excellent service
If you’re looking to really wow your guests, service is perhaps the most important area of attention.
When it comes to good service, it’s important to ensure your staff are meeting all the needs of your patrons before these needs arise. Even something as small as waiting for a napkin can really impact the experience of your guests.
Make sure your staff are super attentive. If someone’s water glass is almost empty, it should be filled right away. If a utensil drops, it should be replaced before the patron even notices it was missing in the first place. If you’re able to meet and anticipate every need of your guests, you’re setting them up to have an incredible experience.
6 - Reward loyalty with loyalty programs
Loyalty programs are a great way to show your customers that you care about them.
Let’s say you run a restaurant and you provide a free bottle of wine to customers who spend over $200. Those customers will feel appreciated and are likely to share the offer with friends. It doesn’t just have to be freebies and giveaways though. Whether it’s providing a discount every 10 visits, or a free drink every 5, loyalty schemes elevate the experience for your guests.
Loyalty programs also give guests an incentive to return to your venue, making these schemes an easy way to impress your customers.
7 - Prioritising customer experience will take your venue to new heights
A positive customer experience will play a huge role in the success of your venue.
You may have the best food or drinks in your area, but if you don’t prioritise your guests, you won’t be able to grow to your full potential. Being attentive to your patrons will provide great benefits to your venue. It’ll boost your reputation and increase customer loyalty, which are major goals for any aspiring business.
So if you’re ready to enhance the experience of your guests, what are you waiting for?
Elevate your offerings with Yoello. Contact us to book a demo.