How to build a relationship with your customers
Connection is more important than ever. And this extends to the relationship between customers and brands too. For hospitality businesses especially, maintaining satisfied customers is important for your venue’s reputation and ability to keep customers coming back.
The good news is that it is fairly easy to build relationships with customers as long as you consistently put in the work.
How can hospitality brands build rapport with customers?
Here are just some of the ways you can build a solid relationship with your clientele.
Events are a great way to build relationships, as they show customers all that you have to offer. Events also show off the fun aspects of your business, which can create positive associations in the mind of your consumers. These fond memories of your venue will increase customer loyalty and keep people coming back.
Loyalty schemes & promos
If you already have an awesome business, why not add some deals to your menus. Loyalty schemes and promos are another great way to build rapport with your customers. Providing deals and promos on your menus will make your venue more attractive than your competitors, and show your customers that you care about them, and want to treat them well.
With Yoello, you can upload deals to your menus using their Promotions feature. Who doesn’t love a discount.
Uplifting staff members
Providing high levels of customer service is integral to maintaining strong relationships with customers. Make sure that you have friendly, happy team members who align with your company’s values. Providing excellent customer service requires lots of training, so make sure that your staff are placing the customer at the center of everything they do.
Having incredible staff members will make your venue memorable. This will foster strong bonds with your customers, causing them to continue returning to your venue.
Yoello offers no fuss ordering at the click of a button. There is no app-download necessary, all customers need to do is scan a QR code to retrieve a full menu.
Providing a seamless ordering experience will build rapport with your customers, as dining out should be easy and relaxing. If you provide a blissful hospitality experience, your customers will be more likely to return to your venue.
What are the benefits of building strong relationships with customers?
Good brand image
Strong relationships with your customers are important for your brand image. If customers enjoy their experience at your venue, they will have good things to say, which will improve your reputation.
If you find that you have a strong client base who are very complimentary, you might want to start asking people to leave reviews on Google or Facebook.
Building a relationship with your customers will promote high levels of customer loyalty. The stronger the relationship, the more money and time the customer will spend with your business.
A positive work environment
Strong customer relationships have a direct impact on the satisfaction of your employees. There is nothing more distressing than having dissatisfied customers! If your customers are happy, then your staff will be much happier too. Having a venue full of satisfied regulars will make the space more positive and enjoyable for everyone there.
Putting in measures to ensure that the customers' needs are met will in turn guarantee the success of your business. It is super important to foster and maintain positive relationships with your customers, and with Yoello, you can enhance the customers’ experience.
If you’re interested in building rapport with your customers, check out Yoello’s award-winning mobile ordering software.