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Yoello and FOR Cardiff launch mobile app to financially support local businesses during Covid-19.

Press Release

Cardiff, UK. Release date: 2nd May 2020.

Cardiff based fintech company Yoello has joined forces with business improvement district FOR Cardiff to launch a campaign to ‘#BackCardiff’ - offering cash-flow support to Cardiff based hospitality and retail businesses struggling whilst social distancing restrictions are in place.


Through Yoello’s web-app platform, local hospitality and retail merchants can create a shop page to sell their products and services during lockdown. Customers can then purchase products directly from businesses, providing them with immediate cash-flow to help them during the lockdown. 


The goal of the campaign is to motivate communities to help local businesses increase their cash-flow by purchasing right now to ease the strain that the lockdown has caused.


Scott Waddington, a Non-Executive Director at Yoello (and ex CEO of SA Brains) commented: “The hospitality industry has been one of the worst affected sectors owing to the Covid-19 crisis and resulting social restrictions. The sector is responsible for employing millions of people whose jobs are now in serious jeopardy, particularly as the industry is expected to be amongst the last to be able to resume operating. Yoello's mission has always been to be at the forefront of helping the hospitality sector innovate through technology. We are now able to provide the sector with the urgent support that it needs.”

FOR Cardiff has been working with central Cardiff businesses to develop and improve the city centre. Since Covid-19 restrictions have been in place, they too have adapted their services to support business during lockdown. FOR Cardiff is now working closely with Yoello to engage with local businesses and make sure they get the most out of the Back Cardiff platform.

Adrian Field, Executive Director, FOR Cardiff said: “Through our work supporting the Cardiff business community, we have seen first-hand just how much the covid-19 crisis has negatively impacted businesses. Partnering with Yoello gives us an opportunity to assist our Cardiff business network with maintaining cash-flow during social restrictions through the Back Cardiff platform.”

Yoello’s #BackCardiff platform, which is also being supported by FinTech Wales and Cardiff Council, will be an entirely free service for Cardiff businesses. With thanks to investment support, Yoello is covering £1 million in payments to help merchants further.

To find out more about adding your business to the Back Cardiff platform, visit

David Bull
April 28, 2020

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