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Rising-star Fintech Yoello wins four awards at the Wales Start-up Awards 2021

Press Release

Yoello, one of the top growing FinTechs in the UK, has won four awards at the Wales Start-up Awards 2021 including the prestigious Wales Start Up of the Year 2021.


Initially nominated for three awards including Cardiff Start Up of the Year, Fintech Start Up of the Year and Young Entrepreneur of the Year (for Yoello Founder and CEO, Sina Yamani). Yoello successfully picked up all three awards plus the coveted Wales Start Up of the Year Award which was specially selected by the organisers.


The mobile payments platform Yoello launched in 2020. Initially focused on the hospitality industry, Yoello allows customers to conveniently order food and drinks to the table by simply scanning a QR code, and without needing to download an app. Merchants can also operate multiple services including takeaway and delivery all through one platform.

Last year Yoello also picked up two awards at the Wales Start Up Awards in 2020 just months after launching.


Sina Yamani, CEO and Founder of Yoello says: “It is really exciting to see the success of Yoello being celebrated and it is a testament to all the hard work that everyone has put in.

It was definitely tough competition and I’m proud of our team for getting this recognition for a second year in a row. It was also great to meet so many inspiring businesses at the awards night who are all helping to shape the exciting future of Wales.”


2021 has been a year of exceptional growth for Yoello which now supports thousands of merchants across seven countries including America, Australia and Spain. The company has also grown from 5 to 70+ employees in just over a year with the head office recently relocating to Capital Tower in central Cardiff.


Professor Dylan Jones-Evans, Founder of the Wales Start Up Awards says “I am delighted that Yoello has been recognised for its outstanding growth during the last eighteen months and for demonstrating that, despite unprecedented challenges, it could pivot its business model and thrive in the most difficult of conditions.”

September 16, 2021

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