We’re a British Data Awards 2021 Winner

Press Release

We’re delighted to announce that we’ve been named a Winner at the British Data Awards 2021!


The British Data Awards is an annual campaign that celebrates the organisations and people that are deeply passionate about data and helps to uncovers data success stories. Organisations taking part this year include FTSE 100 giants, tech unicorns, innovative start-ups, large public sector bodies, agile not-for-profits, and everything in between.


Sina Yamani, Founder and CEO of Yoello said: “I’m delighted that Yoello has been recognised as a winner at the 2021 British Data Awards alongside a wide range of incredible UK businesses. It’s been a wild ride for the company since we launched in 2020, and being recognised as the UK's top start-up is a testament to the Yoello team’s hard work, ambition and drive which has got the company to where it is now in such record time.”


Jason Johnson, Co-Founder of Predatech and British Data Awards judge said: “I’d like to extend my congratulations to all our 2021 Winners. With 149 entries received this year, being named a Winner is a great achievement, and all organisations should feel immensely proud. I’m really excited to see what the next 12 months holds for our Winners.”


Winners and Runner-Ups were announced in 16 categories. Categories include sector specific awards such as ‘Healthcare Organisation of the Year’ and ‘AI Company of the Year’ as well as overall awards including ‘Large Company of the Year’ and ‘Data for Good Initiative of the Year’ which received the most entries this year. ‘Start-Up of the Year’ was also particularly keenly contested, helping to reinforce the UK’s reputation as a hotbed of innovation and new businesses.


Every region of the UK is represented among the British Data Awards 2021 Finalists, although organisations based in London make up 35% of the Winners and Runner-Ups. 13% are based in the South West, while the South East, Yorkshire and the Humber and Scotland are each home to a further 10% of the Winners and Runner-Ups.


The 2021 judges include: Neil Carden, COO of Forth Point, Jason Johnson, Co-Founder of Predatech, Mahana Mansfield, Data Science Director at Deliveroo, Tej Parikh, Chief Economist at the Institute of Directors, Harriet Rees, Head of Data Science at Starling Bank and Dr Jo Watts, CEO and Founder of Effini. 


The British Data Awards are run by Predatech, a cyber security company that helps organisations to protect their businesses, their customers as well as their data.

May 4, 2021

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