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Traditional Marketplace

Warrington Market is leading the way with innovating the traditional market space through technology, we spoke to various traders including Andrea Moya Romero (Casa Mexica), Ben Foster (Louie's Pizza), Andrew Kinsella (Cafe at the End of the Universe) and Robert Leicester (Warrington Fruit & Veg) as well as operations manager Paul Blaney to find out more.

32% higher average spend per head
⋆ Successfully introduced click & collect and delivery services
⋆ 70% increase in order customisation
⋆ Removed queues and streamlined table service offerings

BACKGROUND

Warrington is a new market hall that has successfully opened during the Coronavirus pandemic. Yoello has been fundamental in getting the business up and running by introducing a table service only model, something that is completely new and innovative within the traditional market hall sector. 

As well as being a commercial operation, Warrington Market also acts as a governing body under Warrington Council. The market hosts a combination of hospitality and retail operators. 14 of the vendors are core hospitality services offering on-site food and beverages, whilst an additional 11 are retail vendors who are now operating click & collect and delivery services for their products through Yoello.
"Yoello has really helped us to increase our capacity, I mean prior to having Yoello platform, people were queuing at the door, there were big queues at the door and we had to really restrict the numbers coming through, to reduce queuing, to ensure social distancing is maintained. Now we have a platform like Yoello that enables all the tables to be occupied." - Paul.

BRINGING THE MARKETPLACE INTO THE 21ST CENTURY

When Paul Blaney got in touch to explain his vision for Warrington Market to lead the way as an innovative modern marketplace, it was clear that Yoello was a well matched partner.

The state of the art facility opened up during the pandemic, so it was naturally faced with many challenges. Rebuilding consumer confidence and encouraging customers to visit the site was a high priority.

Yoello ensured that the foodcourt could operate as a safe environment for staff and customers. Through the platform, customers could order food and drink to the table from any of the food traders with ease and without needing to queue.

"Yoello has really helped us to increase our capacity, I mean prior to having Yoello platform, people were queuing at the door, there were big queues at the door and we had to really restrict the numbers coming through, to reduce queuing, to ensure social distancing is maintained. Now we have a platform like Yoello that enables all the tables to be occupied." - Paul.

The retail space also benefitted from click and collect and delivery services allowing more vulnerable customers to keep their weekly shop local and have it delivered to their home.
"We’re currently using Yoello for home delivery. Through the start of the pandemic, we found a lot of customers were not able to come into the market, so we set up the platform for our customers to still be able to support us and shop local." - Robert, Warrington Fruit & Veg.

CONCLUSION

Traders found that Yoello not only helped to improve safety in the venue, it also made operations far more efficient and helped to boost revenues. Customers were getting served faster with less waiting around, they were also seeing on average around 32% higher customer spend with customers adding more sides and extras to their orders.

"One thing that the Yoello app is really good for is upselling the sides. As people have time to browse the menu a bit more than they would do when they come up and they're just still looking at the menu or talking to you, so because you can sit at you table and look through it, it definitely does encourages people to order sides and maybe order a bit more food and try few different things." - Andrew, Cafe at the End of the Universe.
"I think in a time like this, Yoello has certainly helped us because we need them, we desperately need them. We need to avoid that much contact between the customer and ourselves. We need to keep everyone safe, so it has helped us to keep everyone safe and we can still run as a business and they can still order from us, so it’s been really good." - Andrea, Casa Mexica.
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