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Pop-up Events

We spoke to Norman Sayers, the director of Sayers Events about how Yoello made it possible to launch Cardiff's Christmas in the Castle

⋆ £15.20 - average transaction value
⋆ 35% faster table turn over
⋆ Met safety requirements of local authorities to open
⋆ Queues removed and replaced with contactless service

BACKGROUND

Sayers Events have been providing Cardiff with a variety of large pop-up and seasonal events for decades, most notably Winter Wonderland and Cardiff Bay Beach.
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Due to government restrictions, Norman had to rethink the operating model of his popular annual festive attraction and turned to Yoello in order to operate a viable alternative Christmas event that was both safe for customers and staff whilst also being cost-effective for his bottom line.
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"Yoello has helped us maximise capacity and serve more customers within the current restrictions, the ease of use and convenience of the ordering system has helped us greatly with that." - Norman

SAFETY AND PROFITABILITY

With the licensing restrictions and general consumer anxiety at the end of 2020, Norman was determined to find a financially viable and safe way to bring festive cheer to Cardiff city centre by adapting his annual Winter Wonderland event. 

Yoello was fundamental to setting up Christmas in the Castle which featured a contactless, table service led alpine bar area and festive food space. The platform allowed customers to order safely from the table complying with social distancing regulations. 

Norman and the team quickly saw the benefits of Yoello with positive feedback from staff and customers around the convenience and ease of use. The platform also helped boost revenues by speeding up table turnover and increasing customer spend through the up-selling of extras and sides.


"We find that we can turn over our tables quicker using the Yoello app because of the convenience, because people don’t have to queue, they can just order it to their table, makes the turnaround a lot quicker we found." - Norman.
"I definitely think people are spending more through the app, they seem to be adding coffees more, they seem to do it all in one go, they’re adding extras all the time and we’re not finding that a problem either." - Bar & Grill Manager.

CONCLUSION

Despite the many hurdles, Christmas in the Castle managed to get the go ahead from local authorities and ran as a very popular winter attraction.
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The team saw an average spend per head of £15.20 with customers able to repeat orders easily and add more extras.

Table turnover also increased by 35% with the time saved on staff service.
"I would certainly recommend Yoello to other businesses, they tick all the boxes, it's been a great customer service for ourselves as a business, very easy to use and very good for customer confidence." - Norman.
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Yoello is authorised and regulated by the Financial Conduct Authority (FCA Reference Number 913784) to carry out payment services activities under the Payment Services Regulations 2017 as an Authorised Payment Institution. Yoello Limited is registered in England and Wales (No. 09845469) at Capital Tower, Yoello, Greyfriars Rd, Cardiff CF10 3AG.

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