Local Sports Club

We spoke with Peter Evans, the Chairman of Swansea Uplands Rugby Club about how Yoello has transformed the club and even increased their revenue and operational efficiency.

⋆ Have seen a notable increase in sales
⋆ Can now serve 40 players after a match in just 10 minutes
⋆ Bar wastage has been significantly reduced
⋆ Speed of service has been increased
⋆ Customers can now be served without missing the match!

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looking down from cardiff castle to castle street

BACKGROUND

Swansea Uplands RFC is a rugby union club based in Upper Killay, Swansea. After having £1m an uplift on the venue itself, the membership team decided it was time to bring the club away from cash payments and start future-proofing their business.
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Using Yoello’s reporting tools and customer analytics, Uplands RFC has been able to be smarter with their orders and understand their customer trends. The club has two different venues attached to the system as well as having the ability to offer member and non-member prices.

“Yoello has really benefited us because it's the ease of use, the fact that we have an increase in our sales, the bar staff are really happy utilising it and the waiting time has been cut as well. That’s what we’ve seen” - Peter Evans

“I wasn’t overly keen on having it installed initially, however now it’s in and up and running, I’d be devastated if we’d lost it and I'd recommend to any club to certainly take it up and use it.” - Peter Evans

Bringing a sport club into the 21st century

After restrictions started to end, Peter was looking into the benefits mobile ordering brings even without social distancing. With the determination to reduce cash intake and increase orders we provided the club a mobile ordering solution that could be perfectly catered to their venue.
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Swansea Uplands RFC can now allow customers to pre-order their drinks while watching the game ready for halftime so they don’t miss any of the matches! Using our collection services the club has seen a significant improvement in its speed of service and customer satisfaction.

“One of the greatest additions to the club has been the app. It's just so easy, so straightforward, I don’t know how we did without it beforehand. Order on your phone, beer gets poured, gets delivered to you. You don’t have to miss any parts of the game, you won’t have to lose your seat, it's an absolute doddle. It’s the way forward” - Cameron Lowe

“On a match day, or even a training night when we get an influx of perhaps 35-40 players coming in, we can reel through them in 10-15 minutes. It’s really quick” - Peter Evans

CONCLUSION

Using Yoello throughout the club and field, Uplands RFC has increased its accessibility and ease of ordering. Peter found their cash percentage has dropped significantly, meaning there is less discrepancy with book taking and staff have found there is less room for error with orders.
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Since the club has had Yoello installed the speed of service has increased, even with reduced staff. They now offer special discounts for members to drive in sales and offer pre-order for half-time so no one misses the important games.

“I wasn’t overly keen on having it installed initially, however now it’s in and up and running, I’d be devastated if we’d lost it and I'd recommend to any club to certainly take it up and use it.” - Peter Evans

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Local Sports Club

BACKGROUND

Bringing a sport club into the 21st century

CONCLUSION

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